I created this logo with various ideas in mind. Firstly i wanted to have the visual image of the the film reel to show that they concentrate on the films themselves. i also wanted to have the film reel represent the silver lining of the cloud or the sun coming out from behind it to represent that in a heap of boring grey films this companies stands out and brings light to the film industry. I also did this to make the company stand out. The font is in a bold, black font to show how the company overshadows all the other film companies that are grey and boring. It also presents the company as bold and powerful to tell people the kind of content they will see and messages they will receive from the company.
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